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Allison Proffitt
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IN THIS ISSUE
CMS Focuses on E-Prescribing
Moving the PM Ball Forward
McKesson’s Personalized Medicine Prospects
Deals, Deployments, and Short News
CCHIT Certifies EHRs and HIEs
Top Links from Around the Web

CMS Focuses on E-Prescribing
By Neil Versel, contributing editor

BOSTON—With less than three months to go before Medicare starts paying incentives to physicians for electronic prescribing, the Centers for Medicare and Medicaid Services (CMS) is working frantically to get the word out about the benefits of such technology. More.

Personalized Medicine Watch
By John Russell, Digital HealthCare & Productivity Staff

Affordable DNA Sequencing, Improved Imaging Technologies, Move the PM Ball Forward

Slashing the cost of DNA sequencing is a prerequisite to making genomic medicine widely available and early this week, a new contender—Complete Genomics—emerged with a pledge to hit the $1000 genome price perhaps by this spring. My colleague and Bio-IT World’s editor-in-chief, Kevin Davies, was one the journalists to receive a comprehensive briefing and has charted the new company’s ambitious plans in an article posted online.

This is an important step toward making genomic medicine a mainstream option. Few know this area better than Davies, who is writing a book about the race to develop enabling technologies for genomic medicine and their broader impact. Davies quotes Clifford Reid, Complete Genomics’ chairman, president, and CE0, in his article.

As important as cheap sequencing is, it’s hardly the only technology needed to push personalized medicine forward. Also this week, SNM (Society for Nuclear Medicine) released a “fact sheet” to coincide with Nuclear Medicine Week (October 5 to 11) and National Breast Cancer Awareness Month (October). The short report, “MI Technology Is Now Changing the Course in 24 to 48 Percent of Breast Cancer Cases,” highlights developments in molecular imaging technologies that are improving the ways in which breast cancer is diagnosed and treated.
More.

Executive Q&A
McKesson’s Personalized Medicine Prospects
By Cindy Atoji

McKesson is jockeying for a prominent position in the rapidly evolving personalized medicine race, developing capabilities for next-generation electronic health records (EHRs), says Andrew Mellin, vice president for Predictive Care Solutions. “We view ourselves as a catalyst of personalized medicine,” says Mellin, who spoke to Digital HealthCare & Productivity about the company’s recent partnership with Proventys, and its strategies for personalized medicine.

DHP: What is McKesson’s strategy for personalized medicine?
MELLIN:
We believe that you can apply many of the concepts of personalized medicine—having a more predictive and specific model for a given patient—even without a lot of genetic information. We’ve partnered with Proventys to help us develop risk models that will be incorporated into clinical decision making. We see this as an important incremental step even before genotyping becomes more pervasive; it’s a very similar concept. More.

Deals, Deployments, and Short News
By Allison Proffitt, Digital HealthCare & Productivity Staff

GenerationOne partners with University of Miami, MidSouth eHealth Alliance transitions to commercial platform, and EHNAC calls for comment and review to standards. More.

Last Week's Top Story
CCHIT Certifies EHRs and HIEs
By Neil Versel, contributing editor

On Tuesday, the Certification Commission for Healthcare Information Technology said that eight ambulatory electronic health records (EHR) products earned full certification under the new 2008 criteria for interoperability. Tomorrow, CCHIT will open the first-ever application period for certification of health information exchanges (HIE). More.

TOP STORIES FROM AROUND THE WEB
Doctors decry payment delays after Medicare overhauls carrier system
AmEdNews.com
Europe launches its health data exchange pilot
Healthcare IT News
Why doctors still balk at electronic medical records
USA Today
Wal-Mart Rolls Out E-Health Records To All Employees
InformationWeek
Report dissects McCain, Obama health care proposals
Government Health IT
Shareholders OK Misys/Allscripts Deal
Health Data Management
Revolution Health joins Everyday Health Network, creating rival to WebMD
Healthcare IT News

FEATURED EVENTS

DIA 2nd Annual Clinical Forum: Data Driven Drug Development Decisions October 20-23, 2008 | Ljubljana, Slovenia

Super Computing ~ November 15-21, Austin, TX

Fifth Annual Molecular Imaging Week ~November 17-19, 2008, La Jolla, CA,

The Next Tool for Healthcare Innovation~ Nov 20, 2008 2pm EST A Complimentary Frost & Sullivan eBroadcast

The Association for Laboratory Automation (ALA) presents LabAutomation2009, January 24-28, in Palm Springs, CA.

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Cambridge Healthtech Events

To have your event featured here, contact Lynn Cloonan for more information.

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PRESCRIPTIONS

Best Practices:
Winners & Nominees
By Allison Proffitt

Bio-IT World is launching its 2009 Best Practices competition this week. Receiving 56 entries and awarding 15 prizes in 2008, Bio-IT World’s Best Practices Awards recognizes industry, government and academic groups for their novel and innovative uses of all forms of technology to improve the efficiency and economics of basic research, drug development, and clinical trials.

Of particular interest to Digital HealthCare & Productivity readers though, is this year's new entry category: Health-IT including ePrescribing, RHIOs, EMR/PHR, and more.

This competition is an opportunity for DHP readers to showcase the best in Health-IT and flaunt the innovation that continues to propel the field forward.

Details about the 2009 competition, along with a compendium of all of the 2008 entries can be found at www.bio-itworld.com/bestpractices.

Email me and let me know if you have ideas or questions about the competiton. I'm excited that Health-IT has a starring role this year, and I look forward to your thoughts.

LATEST PRODUCT RELEASES

Document Views in a Browser
Pegasus Imaging Corporation has released a substantial upgrade to Prizm Viewer. Prizm Viewer allows users to navigate, view, annotate and share images, CAD and PDF files residing in document management or enterprise content management systems via a web browser. More

Enterprise Administration
The TriZetto Group has announced the general-availability release of its QicLink Extended Enterprise 4.10 system for licensed benefits administrator customers. TriZetto’s QicLink platform is one of the nation’s most widely used applications by third-party administrators and organizations that self-fund their health benefits. More

High-Brightness Display
Quest International will unveil the ground-breaking MS21i2 6MP, high-brightness, LCD, medical display monitor in November. More

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Addressing Life Sciences Constantly Growing Data Challenges Research Environments sponsored by BlueArc

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Large and rapidly growing stores of file-based and other data are a hallmark of life science research and bioinformatics. Determining how best to manage those data stores has become a significant challenge for Researchers and IT Pros alike. This paper is intended to: Provide guidance on the many storage requirements common to Life Science research; Explain the evolution of modern storage architectures; Summarize the major data storage architectures currently in use. Additionally, it will present the Isilon IQ clustered storage product as a strong and flexible solution to those needs. Download now



To have your white paper featured here, contact Lynn Cloonan for more information.

EXCLUSIVE WEBCAST

Life Science Webcasts from Bio-IT World and Cambridge Healthtech Media Group

Bio-IT World Expo
Video Highlights

Drug Discovery, Development and Commercialization: Evolving Challenges and Opportunities
Joshua Boger, PhD, president and CEO, Vertex Pharmaceuticals Inc., delivers his keynote at the 2008 Bio-IT World Conference & Expo in Boston, April 30, 2008.
View the webcast.

Personalized Genetics: Advancements and Driving Change
Linda Avey, co-founder of 23andMe, delivers her keynote at the 2008 Bio-IT World Conference & Expo in Boston, April 30, 2008.
View the webcast.

The Future of Personal Genomics
A distinguished panel of personal genomics experts discuss the future of personal genomics at the 2008 Bio-IT World Conference & Expo in Boston, April 30, 2008. They include Dietrich Stephan (co-founder, Navigenics); George Church (Harvard Medical School); Jeff Drazen (editor-in-chief, New England Journal Medicine); Fred Ledley (Bentley College); John Halamka (CIO, Harvard Medical School); and Linda Avey (23andMe). Bio-IT World Editor-in-Chief Kevin Davies moderates the discussion.
View the webcast.

Published by Cambridge Healthtech Media Group, division of CHI, Copyright 2008; All rights reserved. Digital Healthcare & Productivity may not be reproduced, electronically or in print, by any means, mechanical or electronic, in whole or in part, without written permission of Cambridge Healthtech Media Group, 250 First Ave., Suite 300, Needham, MA, 02494.
For reprints and/or copyright permission, please contact The YGS Group, 1808 Colonial Village Lane, Lancaster, PA 17601. Phone: 717-399-1900, ext. 125. Email: ashley.zander@theYGSgroup.com