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March 13, 2007 | Home > Health-IT > Advertising / Marketing >

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Make a Lasting Impression

Bio-IT World, delivered 10x per year, it the resource 27,000 life science professionals turn to again and again to find valuable in-depth features, news, commentary and insights on the indispensable technologies that will determine their success. Smart marketers use Bio-IT World as a core component in their marketing mix to deliver messaging to a qualified-buying audience of life science professionals, that only we can deliver.

Bio-IT World magazine standard advertising space in the following formats:

Full page - 8 x 10.5
Full page spread - 16 x 10.5
2/3 vertical - 4.75 x 9.25
1/2 page horizontal - 7.25 x 4.625
1/2 page vertical - 3.5 x 9.25
1/2 page spread - 15.25 x 4.625
1/3 page vertical - 2.25 x 9.25
1/4 page square - 3.5 x 4.625

Bio-IT World magazine at a Glance:
Launched: March, 2002
Circulation: 27,000
Pass-along universe: 66,750*
Editorial/Design awards: 34 in the past three years

Custom Publishing

Executive Viewpoint Advertorial Program

: Designed to look like editorial, Executive Viewpoint offers you the opportunity to deliver a personalized message, from your CEO or other executive member, to the buying audience of Bio-IT World. Bio-IT World works with you to write and create a two-to-four-page document that showcases your organization's life sciences strategy and relevance as seen through the eyes of your company. Your advertorial appears in the print magazine as well as being promoted on the website.

Contact your sales representative for print advertising or other custom publishing projects.

Jennifer McElligott
VP, Advertising Sales – Midwest, South Eastern US, Europe
Tel. 781-972-5482
[email protected]

Andrew Haney
VP, Advertising Sales - New England, North Eastern US
Tel. 781-972-1347
[email protected]

Alan El Faye
VP, Advertising Sales – CA, Mid Western US, Canada, Pacific Rim
Tel. 213-300-3886
[email protected]

* Bio-IT World Editorial Survey, Conducted by IDG Research Services Group, November 2003

 
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New white paper from QUMAS provides business managers in heavily regulated life sciences companies with a comprehensive guide to calculating Total Cost of Ownership (TCO) for selecting compliance solutions. The paper includes specific guidance in the form of “truths” as well as a TCO calculator template. Using these tools, you can build a best-in-class TCO model that will assist you in differentiating and analyzing enterprise-class compliance management solutions.

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Geospiza, a trusted advisor to many of the world’s leading laboratories, releases white paper that describes in detail their confirmed approach for automating genetic testing. Download this free white paper to see how you can increase capacity by 4-fold or more without adding operational overhead.

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Recent advances in genotyping technologies have enabled analysis of over 600,000 SNPs across large sample sets which have allowed whole-genome disease-association studies. More recently, several studies have shown the prevalence of common copy number variants encompassing a large percentage of the human genome. Illumina has developed the Infinium whole-genome genotyping assay, which can be applied to the study of genome-wide copy number variants and other alterations such as homozygosity tracts and how they relate to human disease.

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