Bio-IT World Media Kit

Connect with your Customers through Multiple Media Channels

Bio-IT World's integrated marketing solutions program matches the information needs of the life science technology buyer and the messaging needs of the marketer. The result is a targeted, high-impact, credible sales and marketing tool that surrounds the buyer with valuable and compelling content. By controlling the content, context and medium, a Bio-IT World Integrated Marketing Solutions Program will:

• Deliver targeted marketing messages to a highly influencial audience
• Build brand awareness across media
• Establish a positive brand association
• Increase marketing effectiveness
• Drive qualified sales leads
• Increase product awareness
• Drive web traffic
• and more.

Bio-IT World T.A.P. (Total Audience Penetration) Program

The Bio-IT World Total Audience Penetration (T.A.P.) program allows advertisers to reach the entire spectrum of Bio-IT World's audience with a multi-media program spanning online, electronic, and print, with a variety of products. Plus, the program is billed across a twelve month period, regardless of when the media is run.

Each program is customized to encorporate a breadth of marketing media with a concentration in areas which meet your marketing goals. Contact your sales representative to discuss the program.

BENEFITS OF THE T.A.P. PROGRAM - WHY T.A.P.?

Penetration: With the T.A.P. program your message reaches the entire breadth of Bio-IT World’s audience of life science professionals who are attracted to our timely and relevant information on the indispensible technologies driving discovery, development and clinical trials, regardless of how they get their information.

Billing: T.A.P. is an annual subscription and is billed on a flat, monthly rate across a twelve month period. This takes the guess work out of budgeting.

Flexibility: T.A.P. programs combine scheduled monthly ad placements, frequency-based programs and one-time components you can schedule anytime during the program, without impacting your monthly fee. In addition, you can run a variety of product/service campaigns throughout the year under the same subscription.

Download T.A.P. Program Flyer for sample programs and more information.