Services
Mobile Web
The mobile phone has come of age and is set to become our device of choice when it comes to browsing the web. As the networks get faster and the cost of mobile data becomes cheaper, UK consumers will begin to use their mobiles more and more. In fact, by the year 2010, it’s predicted that 80% of data will be received via our mobiles.* We’re excited about the future and what these evolving technologies could mean for your business. We’ve developed a family of services, using tried and tested methods and best practices to maximise your customer acquisition and retention. Right now,businesses have the opportunity to pioneer the use of these young technologies and we strive always to find the most creative, innovative, effective means of exploiting them for our clients. We are experts in mobile and web solutions that will deliver an engaging, customer experience to the customers you want to reach, wherever they are, whenever they want.
Our mobile and mobile web services include: Mobile website development
We build mobile web solutions and multimedia applications that can be integrated into your existing business applications, so you can offer the same services you currently offer to PC users.
On demand multimedia
We can stream audio and video to mobile devices enabling you to entertain and inform the user on the go.
Link the real world to the digital world
We produce mobile tags which are like barcodes that can be read by camera phones to link your customers form traditional channels like print and TV to your mobile website.
MMS and SMS business applications
We develop SMS text messaging and Multimedia messaging applications to enable you to deliver your message and your mobile downloads.
What is Mobile Web?
The term ‘mobile web’ refers to the use of the Internet and online applications from mobile devices, such as mobile phones and personal digital assistants (PDAs).
Mobile web access has many advantages. With mobile web access, users no longer need to remember to search, contact or communicate when they get back to their
PCs – they can do it with immediate access to the web through their mobile. And with 4 times more mobile phones in the world than PCs, you can reach a much wider audience, anytime, anywhere.
Today, the customer is in control
The web has changed the way we find and share and interact with information. Today’s technologies put your customer in control and that means there’s more need than ever to really engage, entertain and inspire them. It also means that when they look for you, via their mobiles whenever and wherever they want, you need to be there for them. Since your customers can be more selective than ever about what they see, mobile web is what will keep you in touch. It is a
medium that allows you to innovate, create and stand out, to be there when your customers explore the world their mobiles have opened up.
So, what can mobile web do for you?
Mobile web connects you to a wider audience
Not everybody uses computers to access information. Youth markets in particular rely heavily on mobile devices to retrieve and share information. Elsewhere in the world, phones are used just as much for information and data exchange as communication. Last year 22.1 million people in the U.S. used a mobile browser to gather news and other information, and the market is growing here too. By publishing to mobile, you’ll find new
audiences and keep up with the demands of the customers you already have.
Mobile web will create a better, more engaging experience
A lot of companies think they can simply offer their customers a text only mobile experience – they can’t – not for the long haul anyway. This is why WAP technology
has failed to take off proving a major stumbling block for UK consumers wanting to make the switch to 3G. The mobile market has created anothe rmedium, just like TV, radio, print and the web, only it allows you to create enjoyable, engaging content and deliver it to a mobile audience. The audiences who find you this way will be looking for you expecting to be entertained. It’s a demanding audience, but one worth winning over!
Mobile web – more interaction, greater connection
From notifications to user-generated content, you can provide your customers with a new level of interactivity, content they can really enjoy. On top of that, mobile web delivers content that they can enjoy in the time and place they choose, and in a way that no other medium allows. Mobile web is the communication technology that more often that not, accompanies your customer wherever they go. You need never feel out of touch again.
Mobile web is immediate
Mobile web enables immediate thought to action, so when a potential customer sees, hears or even thinks about your company or product, there is an immediate action available to them. But of course that’s only the case if you give them somewhere to go to find out more…and there’s nothing more disappointing than missing the opportunity to reach customers when they’re actually looking for you!
Be a part of the future
The mobile phone is one of the greatest technological and cultural transformations in history. It has revolutionised communication and will have equal impact on how and when we gather and send information.
Creating and maintaining a mobile version of your site is becoming increasingly important – Google recently launched a feature on their
mobile search site to search only mobilefriendly sites. Already the market is wising up to the medium…
Will you be on that list when your potential customers search for you?
Talk to us today to find about how our mobile web solutions can keep you ahead of the game and connected to customers.
HPC can help you make the most of the next stage of development in mobile technologies. Speak to us today to find out how you can join the revolution!
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