Services

Pay Per Click (PPC)

Search engines account for over 80% of all Internet traffic - Google alone has a 50% market share in search engines. Our expertise means your PPC advert is well placed in search engines, earning you new customers and greater brand awareness.

Pay Per Click is a step up from natural search engine optimisation, giving you a sure fire way of reaching your new customers. With immediate effect, PPC can get you into the top ten sponsored links.

PPC advertising is about bidding against competitors to place targeted adverts for your website at the top of the major search engine results. When a user clicks on one of your adverts you pay the amount bid to the search engine provider. Cost 'per click' amounts vary from as little as fifty pence to in excess of £20 per click in the most aggressive markets. HPC can help you get the best out of your PPC advertising, and we'll be protective of your budget too!

Our PPC Package

• First, we create a detailed report which includes a comprehensive list of potential keywords, keyword analysis and effectiveness.
• Then we create your adverts and put your sponsored links budget to excellent use.
• We produce a monthly monitoring report showing you how much PPC is achieving and we review where necessary, looking out for fresh opportunities to improve.
• Then, just to prove how financially rewarding PPC is, all of our campaigns come with return on investment tracking. With the addition of some coding we can even monitor the keyword, search engines and websites that are converting viewers to clickers. So, we're always able to keep on top of things, adapting and exploiting every opportunity to do better.

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